Touch point audit and review

BRAND CONTACT JOURNEY FOR DONORS
The organisations current brand contact management vehicle is not optimised at full capacity. An identified disconnect between the communication generated by the organisation to attract, connect and engage with potentially new donors is evident when one assess the various contact points along the contact journey.

SIGNAGE: Small, and blends into the background

EVENTS: Active participation, lacks corporate branding to increase awareness

SOCIAL MEDIA POSTS:There is no integrated communication link between the social platforms and the organisation’s goals FACEBOOK PAGE

WEBSITE:The donation page has no call to action or incentive for donors to contribute. This is a wordpress website built by one of the trustees. LINK

THE FARM:Size presents challenges in terms of maintenance and upkeep

Time management, resources and funding is a challenge for non-profit organisations. HFT relies heavily on donor funding to operate, yet time needed to implement programs and required resources are not always available.